Pro-Keds being the classic New York sneaker brand and Les Deux representing the classic Scandinavian design heritage, but with an aesthetic look that has its clear commonalities.
Chris Bonenfant, senior designer and creative director at Pro-Keds, together with Mathias Jensen, creative director at Les Deux, are the two minds behind the designs that launched on the 27th of February.
The shared values of Pro-Keds and Les Deux is based on the aesthetic point of view, relying on clean and classic silhouettes, which is the foundation for this collaboration. Timelessly designed products that translate the heritage of both Pro-Keds and Les Deux, while remaining relatable to the core consumer of both brands.
The complete collection consists of 4 different pairs of shoes in a limited number which are now sold in selected stores across Europe.