Our new Spring 20 collection “Plein Soleil”, meaning with only the sun as a witness, is inspired by the life in and around the French city of Menton in the 1960’s.
For the people who came to Menton at this time, the city and its surroundings functioned as the perfect getaway. It could be the busy businessman from New York who takes some time of a couple of times a year to enjoy the city he perceive as his second home. The feeling of visiting their home away from home gets them to relax on a whole other level. They know their way around the city, they know the colors, they know the aromas in the air, they know the locals and have their favourite places to go. This was their perfect escape.
If you visit the cities around Menton such as Monaco and Nice there is an almost vulgar need for showing off. Here wealthy people who are used to a flamboyant lifestyle, where showing off and other people’s admiration of them is what gives them the boost to continue their superficial lifestyle, seek to. Menton is in every aspect of that lifestyle the complete opposite. Menton is all about living a quiet life where the people stick to themselves and the people they know. In many ways Menton was and still is the most classy and understated city of the French Riviera.
In our Spring 20 collection we get our inspiration from the city of Menton and the people enjoying life there. We are inspired by this contrasting life where successful and self-promoting people travels far away to live a life away from all the attention. We find the inspiration in the calm and stylish Menton combined with the quality conscious lifestyle they bring with them from back home. Through focusing on this contrast we have managed to create one of the most interesting collection to date.
All around the beautiful city of Menton you find a dusty color palette which have been included in the collection. Green botanical gardens, yellow lemon groves, blue waves from the seaside, beautiful light brown buildings etc. Menton has everything to offer when it comes to colors which we have captured in these collections.
Focusing on the materials of the 1960’s Menton they were characterized by being made in high-quality and lightweight materials. That made linen the preferred textile in and around Menton during that time, which we of course have worked with beside other light materials for the body to breathe. We have tried to create a durable and luxurious feeling through the materials which will function perfectly during the summer.
We have always build up our collections with focusing on inspiring contrast, just like the way Les Deux started, it is in our DNA. Combined with a variety of seasonal influences, we make sure to always keep our style DNA up to date. For each collection we’re inspired by an event, a special time in history or a community. We focus on the things happening in the world and we are inspired by the huge diversity of people.
Menton in the 1960’s is the perfect example of diversity where the people enjoying the city brings their self-promoting lifestyle to their free space to go under the radar and blend in. Inspiration from the calm and stylish Menton combined with the quality conscious people going there has been the foundation for this collection.